School of Economics | Theories of Consumer Behavior
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Micro Economics Theories of Consumer Behavior 1 Marginal Utility Analysis Marshall 1890 2 Indifference Curve Theory Hicks and Allen 1934 3 Revealed Preference Theory Samuelson 1938 4 Neumann – Morgenstern Approach Neumann & Morgenstern 1944 5 Friedman – Savage Hypothesis Friedman and Savage 1948 Market 6 Cournot Duopoly Model Cournot 1838 7 Edgeworth Oligopoly...